Paras Pharmaceuticals redesigns Moov

Paras Pharmaceuticals Limited, India's leader in the pain relief segment, announced its flagship over-the-counter brand Moov with contemporary design and a novel communication.

A first in the rubefacient pain relief category, Moov has always been trusted relief from backache. Moov is powered with four active ingredients that act fast, penetrate deep to provide warmth and fast relief from pain. The Moov brand equity has also been leveraged into a different body part segmentation through the launch of Moov Neck & Shoulder.