Pharma market hit by monsoon shortfall, growth at 8.9% in July 09: ORG IMS

The value growth in Indian pharma retail market has decreased in the month of July to 8.9 per cent, as compared to a growth of 18.3 per cent in the pervious month, owing to the monsoon shortfall in most parts of the country, according to the monthly Indian Pharmaceutical Market (IPM) report of ORG IMS.

As per the secondary sales audit report of the market surveillance firm, the slight dip in value growth appears to be the likely cause for the downfall, with categories like infectives, cough and cold preparations, anti-diarrhoeals, anti-asthmatics, anti-inflammatory and anti-rheumatics posting low to declining growths. Normally, the market for these products shows a seasonal spurt in the month of July. The sale of pharma products is reported at Rs 3,456.41 crore in the month of July, this year.

"After growing at a blistering 18.3 per cent in the previous month (Jun'09), the pharmaceutical retail market was relatively subdued in July 09, posting a modest growth of 8.9 per cent. On an overall basis, the market remains in line with previous year's trend," says the report.